Get To Know Me

I’m Kate, a creative strategist from Philadelphia who’s spent the last five years building brands across social, content, design, and more. I’ve worked with 100+ brands across various industries and generated over 30M organic views.

Aesthetics matter, but they’re not the whole strategy. I care about how things look, but more importantly, how they work. The goal is content that feels on-brand, looks strong, and actually connects, performs, and keeps people engaged over time.

I spend a lot of time paying attention to how people consume content, what makes someone stop, what makes them stay, and what makes them come back. That’s what drives how I think about strategy and how I execute across everything I touch. I’m Gen Z and a workaholic, which helps, but more than anything I’m always paying attention!

When I’m not working, I’m probably at the beach, doing pilates, trying a new matcha spot, reorganizing my Pinterest boards, enjoying San Diego, or booking my next trip ✈️